Music Minute - Frankie Ballard: Money Runs Out

 

Country rocker Frankie Ballard is kicking off the new year with canny single “Money Runs Out,” available everywhere now. Written by Ballard and Dave Barnes and produced by GRAMMY Award-winner Tyler Bryant, the song offers a clear-eyed look at loyalty and encourages listeners to take stock in those who stick around — no matter the circumstance — and those who don't. Rooted in the gritty charm Ballard has made his signature, “Money Runs Out” places the entertainer's lived-in perspective at center stage.     “Kicking off this new chapter with 'Money Runs Out' sets the tone for what's ahead," shares Ballard. "It's honest, lived-in and truly where I'm at in life. This song reflects some of the lessons I've learned, paired with the country sounds I love to make.”   LISTEN: “MONEY RUNS OUT” ​​“Money Runs Out” finds Ballard stepping forward with clarity and intention, reconnecting with the sound fans know and love while reflecting where life has taken him as a husband, father and man of faith. His experiences as a seasoned country hitmaker influence today's release, accompanied by an all-new music video that captures Ballard's timeless charisma and classic high-energy performance.

WATCH: “MONEY RUNS OUT” MUSIC VIDEO

The singer-songwriter was first inspired to release new music last year with The Messenger, a 12-song record that shares a look into Ballard's faith journey, inspired by his love for gospel, blues and rock. Before that, his whirlwind debut in 2010 led to nearly a billion global streams and a trio of consecutive Billboard No. 1 country singles: the GOLD-certified “Helluva Life,” PLATINUM-certified “Sunshine & Whiskey” and “Young & Crazy.” This year, fans can look forward to more new music and upcoming shows.  Keep up with Ballard's exciting announcements at frankieballard.com and on Instagram, TikTok, Facebook and YouTube.

ABOUT FRANKIE BALLARD: Matching his sunset vocal buzz with fluid musicality and the charismatic-cool of a classic American artist, Frankie Ballard is a hit making singer-songwriter with a whole new perspective. A Battle Creek, Michigan native inspired by giants like Howlin' Wolf, Elvis Presley and Johnny Cash, Ballard's 2010 debut led to a trio of consecutive Billboard No. 1 country singles – the Gold-certified “Helluva Life,” Platinum “Sunshine & Whiskey” and “Young & Crazy.” He's gone on to garner nearly one billion global streams as a country rocker with a throwback edge, touring alongside Bob Seger, Taylor Swift, Keith Urban and more. But after spending 200+ days on the road every year through 2020, the freewheeling frontman decided self-destruction had run its course.   Returning to his country roots, Ballard's current single “Money Runs Out” is a gritty country-rock kicker that turns disco-ball nights into a clever, toe-tapping truth—reminding us to watch who sticks around when the shine fades. No longer an idealistic talent, caught up in the approval-seeking machine, Ballard has grown into the integrity-focused truth teller he was meant to be. Tapping a creative partnership with Grammy-winning songwriter/producer Tyler Bryant, the revitalized star is now a man of mission, renewed by his role as a husband, father and artist. With a bigger-picture vision of song craft embracing equal parts calling and confidence, an organic fusion of country, classic rock and gospel backs a fresh sense of purpose, from one of modern country's most gifted natural talents.